Holiday Marketing Tips for Your Squarespace Store


Ideas for Increasing Sales on Your Squarespace Commerce Website


11.21.19 It’s hard to believe the holidays are already upon us! If you’re the owner of a Squarespace commerce website, have you maximized every opportunity to boost sales this holiday season? Below are expert Squarespace website designer Fix8 Media’s top 5 suggestions for supercharging your Squarespace selling power during the most wonderful time of the year:

A close up of a soap bubble on a christmas tree branch.

1 - Deploy a Holiday Pop-Up

While you’re busy popping corn for your popcorn garland, take some time to design a fun holiday pop-up for your website. Promote a special product, discount, or sale that is sure to grab the attention of your shoppers. Pop-ups can be deployed on any page of your Squarespace site you deem fit, so get poppin!

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2 - Use the Announcement Bar

Send a holiday message loud and clear with the Squarespace Announcement Bar—that special skinny banner at the very top of your web page reserved for the most important news you wish to share with your visitors. This is a great spot for promo codes and special holiday deals to capture shoppers’ eyes.

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A close up of a christmas tree with snow on the branches.
A close up of a christmas tree with snow on the branches.

2 - Use the Announcement Bar

Send a holiday message loud and clear with the Squarespace Announcement Bar—that special skinny banner at the very top of your web page reserved for the most important news you wish to share with your visitors. This is a great spot for promo codes and special holiday deals to capture shoppers’ eyes.

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A cup of red coffee with pine cones and apples on a wooden table.

3 - Launch an Email Campaign

With the recent introduction of the Squarespace email campaign tool, it’s even easier now than ever to get timely information about special offers and holiday promotions out to your mailing list. If you haven’t checked out this awesome new Squarespace feature, do so before Black Friday!

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4 - Add Product Waitlists

Just in time for the busy holiday shopping season, Squarespace has adding a waitlist option for your store. This handy new feature enables shop owners to notify customers when sold-out items are back in stock. Waitlist signups request customer email addresses on the product details page, so interested customers can sign up for notifications when a sold-out item returns to stock.

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Political Campaign Website Squarespace
Political Campaign Website Squarespace

4 - Add Product Waitlists

Just in time for the busy holiday shopping season, Squarespace has adding a waitlist option for your store. This handy new feature enables shop owners to notify customers when sold-out items are back in stock. Waitlist signups request customer email addresses on the product details page, so interested customers can sign up for notifications when a sold-out item returns to stock.

LEARN MORE
Squarespace Email Campaigns Political Campaign

5 - Automatically Suggest Related Products

You can now suggest related products to shoppers in your Squarespace store! Simply enable it in Inventory Settings, then chose whether the related products to be displayed are random, recently added, or most in stock. Don’t miss out on a chance to upsell an interested customer!

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Need help taking advantage of these and other wonderful sales and marketing tools in the Squarespace platform? Give Boulder’s top Squarespace website design team a shout today—before the eggnog spoils!

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