Collider serves a very important role in the world of marketing and advertising today: they define brands’ roles within the context of culture. It’s their belief that once brands are able to understand and embrace their roles within society, everything else will fall into place. Their collaborative processes involve a variety of tools that result in game changing insights. By analyzing trends, their teams of cultural anthropologists seek out what makes brands tick.
How do they do that you ask? Well, they use a series of studies, evaluations, and interviews to get to the heart of how conclusions are drawn. Analyzing cultural trends help them to open new streams of untapped innovation. By doing this, they’ve found that its those brands that are on the cutting edge of culture that inspire passion most effectively – if the brand can capture the attention of Hispanics, African Americans, or Asians, it’ll be that much more successful with millennials. Their clients are some of the world’s biggest brands too – Toyota, Nestle, Verizon, Pizza Hut, Taco Bell, Tyson, and more.
So now that you have the rundown, it should be no surprise that we’re reveling in their recent transition to a crisp new navigable Squarespace website. These guys are the real deal, and are setting the tone for how brands communicate with consumers.
Pioneering new terrain,
Fix8
