Renowned Brand Naming Company Turns to Fix8 Media for Redesign
Lexicon Branding Relaunches Updated Squarespace Website
With nearly 4,000 branding projects effected for clients in 20 countries, Lexicon Branding is a leader in the global brand name game. The esteemed California-based agency turned to Fix8 Media Squarespace designers and developers to head up their Squarespace redesign, an undertaking that the Longmont, Colorado website designers welcomed humbly.
“We really enjoy collaborating with like-minded creatives,” says Fix8 Media creative director Josh Neimark, a 20-year veteran in the website design field who has led the Fix8 team in building more than 750 Squarespace websites. “When Lexicon Branding inquired with our team about a Squarespace redesign due to our expertise in the Squarespace platform, we were thrilled to work with such an esteemed group.”
The Lexicon Branding redesign was fueled by limitations the team was facing in updating the site because of the many customizations built into the original iteration. “Here at Fix8 Media, we understand a client’s desire to stand out and push the Squarespace envelope with clever customizations that enhance the user experience—but when you push the customization too far, it can limit the client’s ability to use the inherent Squarespace tools,” explains Neimark. “That was the case with Lexicon’s website.”
Approaching the redesign with this in mind, Fix8 Media was able to improve the website’s design and functionality with Squarespace best practices in mind, ensuring the client would be able to get the most out of the platform down the road. “We design websites with our client’s needs top of mind, so they will always be able to go in and update or change the content as needed, with no limitations,” says Neimark.
Redesigned in the Squarespace Brine template, the new website boasts improved functionality and flow while remaining true to the Lexicon brand. In addition, working with Fix8 Media’s Squarespace SEO experts, the Lexicon team was able to relaunch the website with a strong SEO foundation in line with Squarespace best practices to ensure no opportunities were missed.
Fix8 Media was truly honored to be selected to partner with such an esteemed global marketer to improve the design and usability of their website.
Always on brand,
Fix8 Media
