North Carolina Seal Coating and Striping Contractor Debuts Online in Squarespace
Squarespace Is a Great Solution for Blue Collar Service Companies
You’d think being in business today would mean having an online presence is a given. But in fact, for many blue collar companies and contract service providers, word of mouth is still their sole form of advertising. A number of landscapers, carpenters, home remodelers, and service providers have built businesses without an online presence. But there comes a point in every business where more and more customers start asking to see work examples, read testimonials, or learn more—and a website is the answer to all of those questions!
This was the case with Henderson, North Carolina-based Piedmont Seal & Stripe, a seal coating and striping service provider servicing North Carolina and Virginia. When owner Brad Pegram contacted Fix8 Media Squarespace web design experts, he was ready to take the leap and build his very first website. Brad had a successful seal coating business, with many happy customers, but he was lacking a website for marketing his services more broadly.
Armed with some great photos from the field and content about his company and its services, Brad engaged Fix8 Media Squarespace website designers and developers in Longmont, Colorado, to get things started. Opting for the Fix8 Media Squarespace Full Monty Package, Brad took advantage of the host of services offered by the web design agency: logo design, Squarespace website design and development, and SEO.
Working with Fix8’s in-house graphic designer, Brad created a slick new logo for his company inspired by racing. (See more examples of our logo and branding work.) The logo fonts and colors set the tone for the new Squarespace website, built in the Squarespace Mercer template. The website features a parallax home page with calls to action to visit the various service areas on the site or get a free quote. A portfolio of recent projects showcases the experience Piedmont Seal & Stripe has working on many projects, both commercial and residential. Interested visitors can get in touch with the company about the specific service they are looking for via a Squarespace form on the contact page. And the entire website is backed by the solid SEO foundation necessary to deploy a marketing campaign in the target geographic area.
And just like that, Piedmont went from a local business with only word of mouth marketing, to a business with an online presence that is poised for future growth.
Signed, sealed, delivered,
Fix8 Media
