Wisconsin Optometrists Redesign Website in Squarespace

Squarespace Is a Great Choice for Doctors’ Offices with Multiple Locations

With three locations across Northwest Wisconsin, Northview Eye Associates was looking to update their existing website and improve SEO for their three locations. Experienced at building Squarespace websites for doctors, Fix8 Media was excited to work with the doctors’ office to modernize their online presence while simultaneously enhancing foundational SEO to maximize local search.

Working in the Squarespace Brine template, Fix8 Media’s talented team of Squarespace website designers crafted an experiential home page with multiple calls to action, driving potential patients into the site to learn more about Northview’s eye doctors, eyecare services, and optical products. A map of each location in the footer, as well as pages for each clinic, help new and existing patients to find the office closest to them, while supporting a local SEO strategy.

Employing the Squarespace Announcement Bar and the built-in Squarespace Pop-Up tool, Northview elected to promote a special LASIK offer at launch—and can change the offer in the Squarespace marketing tools at their convenience. The ability to manage and update the website internally was a huge selling point of Squarespace for the doctors.

“When Northview came to Fix8 Media requesting a consult for their website redesign, they were in a web platform that was very limited with regard to content management,” says Fix8 Media Creative Director and Squarespace website design and development expert, Josh Neimark. “The Northview team wanted to be empowered with all the wonderful tools Squarespace has to offer, so they could make changes on the fly and keep their site current for their new and existing patients.”

The new Squarespace eye doctor website is just another example of how clear it is to see that this platform is an ideal choice for doctors in all medical fields to promote and grow their practices.

20/20,

Fix8 Media