Case study · Agriculture
An agriculture data company website with three audience paths and a member portal.
The problem
The company serves crop insurers, aerial application operators and risk assessors. Each audience needed to find its own message fast, and registered users needed a secure place to log in.
What we built
A custom site with a Who We Serve section that splits into three audience paths, full-width background video, and a member portal with sign-up, Google login and self-service password reset.
Quick answers
How should a B2B agriculture website serve more than one audience?
Give each audience its own clear path from the homepage so insurers, operators and assessors see messaging written for them. Put gated tools behind a member portal with simple sign-up and Google login so access does not slow anyone down.
When did it launch?
June 2026.