Case study · Music and film · Alaska
An Alaska handmade guitar maker website that shows every instrument from wood to finish.
The problem
A luthier building guitars by hand from Pacific Northwest wood wanted a place to show his collection and tell his story.
What we built
A new site with galleries for finished guitars, guitars in progress and the raw materials behind each build.
Quick answers
How should a custom guitar builder show their work online?
Lead with photography, and split it into finished instruments, work in progress and materials. Buyers of handmade guitars want to see the craft, so a gallery for each stage tells the story better than text.
When did it launch?
September 2016.