Case study · Music and film · Chicago, Illinois
A Chicago vinyl record company website relaunched with an online store.
The problem
A company that pairs vinyl records with giving back wanted to expand a year after launch with an online store and a stronger blog.
What we built
A redesign with an online store, an improved blog, a press section, social feeds, a work gallery and the original motion video background.
Quick answers
When should a growing brand redesign its website?
A redesign makes sense when the business adds something new, like an online store, that the first site was not built for. Keeping proven elements, such as a strong video background, preserves what already works.
When did it launch?
December 2016.

