Case study · Authors and publishing
A mystery author website launching a new series built on a classic comic strip heroine.
The problem
An author reviving a classic comic strip heroine in a new mystery series needed a site to introduce the character and launch the books.
What we built
A new site with a featured video, illustrations, the character's history, a sneak peek at the series and a free gift for readers, chosen from several design mock-ups.
Quick answers
How should an author website launch a new book series?
Give readers a reason to care before the books arrive: the backstory, a preview and something free. This site pairs the heroine's history and a series sneak peek with a free gift offer.
When did it launch?
November 2015.