Case study · Business services · New York
A New York jewelry manufacturer website with a custom wedding band weight calculator.
The problem
A New York wedding band manufacturer had an outdated Flash site and wanted buyers to calculate a band's finished weight, and price, based on the daily metals market.
What we built
A redesign showing the rings, family history and ordering FAQ, plus a custom weight calculator tied to a database of over 30,000 SKUs with custom ordering logic.
Quick answers
Can a jewelry manufacturer website calculate pricing from the metals market?
Yes. A calculator connected to the product catalog can estimate finished weight for each SKU, so buyers see a price that tracks the daily metals market.
When did it launch?
October 2020.