Case study · E-commerce
A microfiber cleaning product website with retail, wholesale and custom orders.
The problem
The founders of a microfiber lens and screen cleaning mitt wanted to sell online, tell the product's origin story and reach wholesale and promotional buyers.
What we built
An online store with product photos, origin story video, retail checkout, wholesale ordering, a custom branding program for organizations and a testimonial gallery.
Quick answers
How can a single product brand sell to both retail and wholesale buyers?
Separate paths for retail checkout, wholesale orders and custom branded orders let each buyer find the right option quickly. An origin story and customer testimonials give the product context.
When did it launch?
January 2017.