Case study · E-commerce · New York
A New York luxury jewelry website redesign built around a best selling line.
The problem
A luxury jewelry maker wanted to feature a newly popular necklace line, keep its brand identity and improve its online store.
What we built
A redesign with a gallery style home page, parallax scrolling, product zoom and hover effects, a blog and commerce sales reporting.
Quick answers
How should a jewelry brand feature a popular product online?
Give the line a prominent spot on the home page and let shoppers zoom in on the details. Product zoom and hover effects matter for jewelry because buyers judge finish and scale up close.
When did it launch?
July 2016.