Case study · Business services
A paint retail solution website with color blocks and demo requests.
The problem
A company offering retailers a point-of-sale paint and home decor program needed a colorful site that markets the program and drives demo requests.
What we built
A custom site, built with a partner agency, with color blocks, a motion video home page, product pages with embedded video and demo request calls to action throughout.
Quick answers
What helps a B2B product website generate demo requests?
Show the product clearly, then repeat a single demo call to action on every page. Embedded video on product pages helps buyers understand the offer before they reach out.
When did it launch?
September 2017.