Case study · Weddings · Raleigh, North Carolina
A Raleigh historic estate wedding venue website with social and corporate paths.
The problem
A historic estate that hosts weddings and events wanted to rethink its site and guide visitors to the event type that fits their booking.
What we built
A redesign with large property photography and a two-path entry on the home page for social events or corporate events, with navigation to each set of options.
Quick answers
How should a venue website handle weddings and corporate events?
Split the audience at the front door so wedding couples and corporate planners each see the options that matter to them. Large photography of the property sells the setting to both.
When did it launch?
December 2016.