Case study · Schools and education · Rochester, New York
A Rochester Catholic elementary school website with a full rebrand.
The problem
A Pre-K through grade 5 Catholic school had a strong reputation that its old website did not show. It needed to make a better first impression on prospective families.
What we built
A refreshed logo that honors the school's heritage, a full redesign with separate paths for prospective and current families, prominent accreditation details, and a mobile-first layout.
Quick answers
What do parents look for on a private elementary school website?
Prospective families want to see values, accreditation and how to enroll, while current families want quick access to their resources. Splitting navigation into those two paths keeps each group out of content meant for the other.
When did it launch?
June 2026.