Case study · Business services · St. Charles, Illinois
A St. Charles, Illinois deicing supplier website for contractors and agencies.
The problem
A deicing supply company with environmentally friendly products wanted a redesign that serves private contractors and government agencies and supports growth across the Midwest.
What we built
A redesign with a winter motion video background, home page sections by audience, product pages with charts and graphics, an environmental commitment page and SEO work.
Quick answers
How should a supplier website serve two different buyer types?
Split the home page into sections by audience, each with its own call to action, so contractors and agency buyers reach their information fast. Spec charts on product pages help both compare options.
When did it launch?
July 2017.