Case study · Nonprofits · New York
A nonprofit program website that helps veterans start businesses.
The problem
A nonprofit launching a program for special operations veterans needed a site that sent applicants, business partners and donors to the right information.
What we built
A new site with a motion video home page, testimonials, separate paths for each audience, a donation popup tied to a third-party giving tool, an investors page and an application process.
Quick answers
How should a nonprofit website serve different audiences?
Give each group, such as applicants, partners and donors, its own clear path from the home page. That keeps each visitor focused on the one action that matters to them.
When did it launch?
October 2022.