Case study · Authors and publishing
A women's fiction author website redesigned to promote new releases and grow a list.
The problem
A women's fiction author wanted a redesign that better showed his novels, promoted new releases and grew his mailing list.
What we built
A redesign with calls to action for top titles, a New Releases page, an announcement bar, a blog, a pop-up offering free chapters for an email address and a reading list signup.
Quick answers
How can an author website grow a mailing list?
Trade something readers want, like the first chapters of a novel, for an email address. A pop-up and a free reading list give visitors two easy ways to join.
When did it launch?
May 2018.