Longleaf Swine's Bold BBQ Flavors Now Matched by a Bold Online Presence
North Carolina BBQ Gets a Custom Duda Website Built by Fix8 Media
When the team at Longleaf Swine approached fix8 Media to design a Duda website that honored their deep Carolina BBQ roots and vibrant culinary creativity, we saw an opportunity to bring their brick-and-mortar warmth into the digital space.
Bringing Longleaf Swine’s Brand to Life
What began as a beloved food truck evolved into a full-service restaurant housed in a restored 1930s Texaco station. The space boasts industrial character and a lively patio, serving up whole hog BBQ and brisket with housemade sides in a casual, community-first atmosphere. Our goal with this Duda website was to capture the texture and vibe of that experience in a way that felt both elevated and approachable.
"We wanted Longleaf Swine’s Duda website to feel as inviting as walking through their front doors—rustic, refined, and unmistakably Carolina," says Josh Neimark, CEO and Creative Director of Fix8 Media.
Bold Imagery
fix8 Media anchored the Duda website design with high-resolution images of signature dishes like brisket mac & cheese and smoked pork shank are featured front and center, pulling users in with their mouthwatering appeal.
Merch Store Integration with Style
fix8 Media also designed and developed the integrated merch store on the Duda website. This e-commerce extension offers branded gear that resonates with Longleaf Swine’s customer base, including tees, koozies, hats, and even bottled sauces like Carolina Gold and Eastern NC Vinegar.
We ensured the shop visually matched the core site, preserving brand consistency while delivering a user-friendly shopping experience. Integrated through ToastTab, the store makes it easy for fans to order both their favorite meal and favorite merch in a single visit.
Southern Charm, Right Down to the Last Pixel
At the very bottom of the Duda website, an unexpected smile-inducer makes its appearance: a delightful silhouette of a pig trotting steadily across the screen. With each tiny step, the animated pig adds a dash of charm and personality, perfectly echoing the restaurant’s rustic, fun-loving vibe.
