Having helped over 1,000 companies implement Salesforce to the benefit of their businesses, CRM manager needed a redesign of its Wordpress site that better reflected the firm’s rich experience and depth. Fix8 Media Squarespace Specialists worked closely with the CRM team to craft a compelling, brand-centered Squarespace site, built in the Brine template, that does just that.
Starting with a home page slide show that draws the target visitor in by offering immediate answers to key questions, the new Squarespace site breaks down CRM manager’s service offerings into three categories. Careful treatment of text, a feed of video segments, and testimonial quotes peppered throughout make what has the potential to be a very technical and dense topic highly accessible and visually pleasing.
The comprehensive company history, management team bios, and business partnership component of the site is likewise broken out into a friendly drop down that keeps user experience top of mind. For those seeking a career with CRM, the option to click a button and apply right away via a linked online form makes the process quick and easy.
It’s clear to see that ease of use is streamlined on the new Squarespace website, but the deeply indexed SEO of the previous site is not lost, as Fix8 Media imported the firm’s extensive past blog posts from Wordpress into the new Squarespace blog. The result is a robust, elegant, sophisticated web presence for the Salesforce experts, combined with the effective carryover of all the hard work put into the previous site.
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