Fix8 Media client Challenge America—a Colorado-based nonprofit serving veterans, military service members, and their families—needed a special events website to promote an upcoming benefit concert. Following a recent redesign of its ChallengeAmerica.com site, the nonprofit once again turned to Fix8 Media’s Squarespace design and development experts to craft a website dedicated to this major fundraising event.
In partnership with The Broadmoor Hotel and Resort in Colorado, Challenge America is hosting Nashville Comes to the Broadmoor—a benefit concert featuring country music stars Vince Gill and Amy Grant. All proceeds benefit Challenge America and its ongoing efforts. The concert coincides with the U.S. Senior Open and The Broadmoor Centennial Celebration, so the new Squarespace website had to clearly convey all of the opportunities available to guests interested in attending and supporting the cause.
Built in the Squarespace Mercer template, the Nashville Comes to the Broadmoor site is elegant and polished. Visitors are met with an immediate call to action to find concert details and buy tickets, as well as learn about the various activities taking place during the event. The nonprofit took advantage of the new built-in pop-up feature in Squarespace to further enhance engagement. Prominent buttons in the navigation and calls to action throughout the site make it easy to become a sponsor, buy tickets, or book lodging, while interested visitors can find a host of information about things to do in the area without leaving the Squarespace event site.
The Nashville Comes to the Broadmoor website is an example of how Squarespace is a great fit for special events and promotions that require a number of details while packing a punch.
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