How to Maximize Your Squarespace Website as an Artist

Q&A with Painter Kerry Schroeder of Portland, Oregon

Squarespace is ideally suited to artists in all genres. The platform markets itself heavily to the creative set, with templates and features that speak to an artist’s sensibility. Here at Fix8 Media in Boulder County, Colorado, our Squarespace website designers have had the pleasure of working with dozens of artists to build stunning portfolio websites in Squarespace. Below, we share a Q&A with one of our artist clients, painter Kerry Schroeder of Portland, Oregon, about how she makes the most of her Squarespace website.

Fix8 Media: What are the top three benefits to you of having a Squarespace website to showcase your artwork?

Kerry Schroeder:

• The design is professional, clean, and contemporary, allowing and supporting my art to be the center of attention.

• It easily integrates with MailChimp, which I use for outbound marketing.

• I feel great working with a company that is solid and professional. I have enough to focus on with making my art and marketing it. I don’t have the time or the energy to dink around with trying to figure out my website.

Fix8 Media: How have you found the process of updating your Squarespace website with new work and making changes using the Squarespace tools?

Kerry Schroeder: Updating my Squarespace site with new work is very easy to do. This is key for me being an artist. I want to update my site with new work, take down old work, be able to easily update information when paintings have sold, change galleries, etc.

Fix8 Media: How have you been able to use your Squarespace artist website as a marketing tool with galleries or potential collectors?

Kerry Schroeder: The most important thing to a potential gallery or collector is the artist’s work. Having a site that showcases the work and is easy and intuitive to navigate gives them a good user experience. This positively reflects on how the working relationship with me could be. Also, in this highly competitive field, I potentially have about 3 seconds to grab the attention of galleries or potential collectors, so having a site that looks and works professionally, and clearly communicates what I offer, is a big plus for me.

Interested in building a Squarespace website for your artwork in 2020? Fix8 Media Squarespace web design and development experts have built Squarespace websites for dozens of artists—and you could be next! Contact us today to schedule a free consultation.